The ‘BeetRooter’ (Monthly or Yearly)


From: $19.00 / month

The ‘BeetRooter’ is our Silver level subscription. It’s for the New Matilda reader whose always looking for that ‘sweet spot’ – not too flashy, but also not dragging their knuckles on the ground when they walk. Considered by their friends as ‘hapless but loveable’, a typical BeetRooter subscriber might trip and fall in the street, but finish their phone call from the ground. Or maybe accidentally fall into the vagina of a subordinate at work, and then decide ‘F*ck it, let’s have a baby’. A BeetRooter subscription includes:

• 3 x day’s worth of free NM advertising donated to a charity of your choice.
• 1 x This Is Not A Greeting Card! mailed to a politician of your choice.


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The ‘BeetRooter’ subscription is for that person who knows how to take life a little less seriously than the rest of us. Even when the occasion really does call for seriousness. And contrary to popular opinion, while the BeetRooter might look to casual observers like their blood pressure is so extreme their head is about to explode, they’re actually pretty laid back. Almost to the point of incontinence.

Available as a one-off yearly fee (our most popular option), the BeetRooter subscription can also be divided into 12 easy monthly payments, to coincide with your child maintenance obligations.

A Beetrooter subscription includes:

• 3 x day’s worth of free banner advertising on New Matilda donated to a not-for-profit or Aboriginal enterprise of your choice (choose from the drop down menu above).
• 1 x This Is Not A Greeting Card! mailed to a politician of your choice (choose from the drop down menu above).

Donate Advertising To A Charity/Org Of Your Choice

From June 2024, New Matilda officially ceased all paid advertising. You can read more about our advertising policy here, but long story short, rather than sell ads to businesses, we sell subscriptions to our readers… who then get to giveaway our advertising spots to a charity or Aboriginal enterprise of their choice.
Once you’ve subscribed, we’ll email you to let you know when and where your donated advertising is going to run. We’ll also check-in with you to determine whether or not you want your name listed next to the ad as a donor, or if you wish to remain anonymous (we recommend using your name, because it inspires other people to also give generously).
Our aim is to build even greater trust in our journalism, but also to help inspire our readers to focus their attention on organisations that are driving positive change. While at one level, walking away from the traditional media business model (and centuries of corrupt media tradition) feels like ‘not the best financial decision we’ve ever made’, at another level, we sleep better at night, and hope you can too by supporting us.

This Is Not A Greeting Card!

A BeetRooter subscription also comes with a bonus ‘middle finger’ (literally and figuratively) in the form of a ‘greeting card’ which is definitely NOT a greeting card, and which we’ll send on your behalf to a federal politician of your choice. Just pick one from the drop down menu above (or you can add your own pollie in the notes box at checkout).  You can read more about our This Is Not A Greeting Card! initiative here – it’s basically just a creative way for a rabidly independent media outlet to raise revenue while ‘stickin’ it to the man’… and Michaelia Cash. But also, a picture tells a thousand words, so here’s what it looks like….

Additional information

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Choose Your Charity

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This Is Not A Greeting Card!

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Launched in 2004, New Matilda is one of Australia's oldest online independent publications. It's focus is on investigative journalism and analysis, with occasional smart arsery thrown in for reasons of sanity. New Matilda is owned and edited by Walkley Award and Human Rights Award winning journalist Chris Graham.