The ‘Hot Potato’ (Monthly or Yearly)


From: $49.00 / month

The Hot Potato is our Gold level subscription. It’s for the New Matilda reader who just wants to stand back and watch the world burn… literally and figuratively. That person who yearns for warmer climes, where there’s a place for everything and everyone (except refugees), and where everything and everyone (especially refugees) are on fire. A Hot Potato subscription includes:

• 1 x week’s worth of free NM advertising donated to a charity of your choice.
• 1 x This Is Not A Greeting Card! mailed to a politician of your choice.


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Every now and then, a digital subscription with so much public appeal comes along that it proves almost irresistible to the average consumer. It’s the sort of independent media subscription that keeps all of its promises and commitments, has no trouble apologising, believes in the equality of all things, and prioritises the welfare of its readers – even the poorest ones – above all else.

And then there’s the Hot Potato subscription, which is none of those things. It’s not only unlikely to keep any of its promises, but it’ll actually excuse you from long-standing commitments made by others. Especially if the French are involved.

With an insatiable desire to reshape the world in its own image, even if that image reminds everyone else of a root vegetable, the Hot Potato subscription includes:

• 1 x week’s worth of free banner advertising on New Matilda donated to a not-for-profit or Aboriginal enterprise of your choice (choose from the drop down menu above).
• 1 x This is not a Greeting Card! mailed to a politician of your choice (choose from the drop down menu above).

Donate Advertising To A Charity/Org Of Your Choice

From June 2024, New Matilda officially ceased all paid advertising. You can read more about our advertising policy here, but long story short, rather than sell ads to businesses, we sell subscriptions to our readers… who then get to giveaway our advertising spots to a charity or Aboriginal enterprise of their choice.
Once you’ve subscribed, we’ll email you to let you know when and where your donated advertising is going to run. We’ll also check-in with you to determine whether or not you want your name listed next to the ad as a donor, or if you wish to remain anonymous (we recommend using your name, because it inspires other people to also give generously).
Our aim is to build even greater trust in our journalism, but also to help inspire our readers to focus their attention on organisations that are driving positive change. While at one level, walking away from the traditional media business model (and centuries of corrupt media tradition) feels like ‘not the best financial decision we’ve ever made’, at another level, we sleep better at night, and hope you can too by supporting us.

This Is Not A Greeting Card!

A Hot Potato subscription also comes with a bonus ‘middle finger’ (literally and figuratively) in the form of a ‘greeting card’ which is definitely NOT a greeting card, and which we’ll send on your behalf to a federal politician of your choice. Just pick one from the drop down menu above (or you can add your own pollie in the notes box at checkout).  You can read more about our This Is Not A Greeting Card! initiative here – it’s basically just a creative way for a rabidly independent media outlet to raise revenue while ‘stickin’ it to the man’… and Michaelia Cash. But also, a picture tells a thousand words, so here’s what it looks like….

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This Is Not A Greeting Card!

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Launched in 2004, New Matilda is one of Australia's oldest online independent publications. It's focus is on investigative journalism and analysis, with occasional smart arsery thrown in for reasons of sanity. New Matilda is owned and edited by Walkley Award and Human Rights Award winning journalist Chris Graham.