How To Deal With Dead Link Scammers


One of the unfortunate realities of publishing a ‘wildly popular’ online newspaper is dealing with email scammers… which isn’t fun, until it is.

Most of the hundreds of emails New Matilda receives every day are bog standard media releases. But in amongst that, are every conceivable type of email scam that you can think of.

One of the more virulent is companies looking for New Matilda to link to their own websites. Many of them offer to pay for the links (Like Peter Dutton, New Matilda has a blanket ‘no policy’ regardless of merit) and then others want it for free… and so they try and ‘trick’ you into it by telling you that existing links in already published New Matilda articles are dead, and thus should be updated to something more useful… such a link to whatever horseshit product they’re pushing.

Below is one of the more ham-fisted attempts (the link in the New Matilda article they claimed is dead, was not dead at all) and New Matilda’s response… which we’re pretty happy with, for a Thursday morning.

From: Casey Nox <>
Date: Wednesday, 19 July 2023 at 18:23
To: Enquiries <>
Subject: 🔄RE: Link Change Request


I’m writing you a follow up email regarding removed content in case you have missed the previous email from me.

You have linked to on your page
However, this data has been removed from the primary domain. Updated new page you can find here It would be great to replace the old URL with a new one to keep your content relevant.

Thank you,

Hi Casey,

Thank you so much. I can’t tell you how grateful. I’ve updated the page with the following link, as per your request:


Kind regards
New Matilda

New Matilda is independent journalism at its finest. The site has been publishing intelligent coverage of Australian and international politics, media and culture since 2004.