World’s Worst Pitch Of World’s Most Ethical Subscription Offer!


Last week, we unveiled a new subscription deal which, if we were to be honest, we considered our most genius offer yet.

Readers who subscribe to New Matilda at the Keen level or above can nominate an Aboriginal business or not-for-profit, who would then receive free advertising on New Matilda.

To put it frankly, the offer bombed. While we greatly appreciate the limited support we did get, it’s by some margin our worst response to a subscription deal since New Matilda changed ownership a year ago.

So we thought we’d put it out there one last time… because we believe strongly in the offer… and because we need to keep the lawyers at bay, and pay our staff, rent, writers etc! We’re famous for running on the sniff of an oily rag… but not that small a sniff.

So here it is: Readers who subscribe at the Keen level ($180 a year), get the activists DVD pack (Utopia, Pandora’s Promise and Budrus), plus a one-year subscription to New Matilda. You also get to nominate an Aboriginal business or not-for-profit of your choice (or choose from the list below) to gift FREE New Matilda advertising to the value of $450.

Readers and organisations who subscribe at our higher levels – Organisation or Big Love subscription – get to nominate up to three Aboriginal businesses or not-for-profits for FREE New Matilda advertising, to a value of up to $3,600. And yes you can nominate your own Aboriginal business or not-for-profit (ie. it’s a really good way to get really cheap advertising).

If the price is too steep, we’ve also got an offer for readers who re-subscribe or extend their existing subscription to NM, at the General level ($90 a year). We’ll sweeten the deal with a DVD copy of the documentary ‘The Most Dangerous Man in America’, a romping tale about courage in the media in the United States.

And for new subscribers at the General level, your money will go towards funding hard-hitting independent media.

Stories we’ve got coming up include a major investigation into Aboriginal education in NSW; and a special feature on Great Moments In Capital Punishment.

And we’ll bring you our usual mix of kick-arse Aboriginal affairs, environment, politics and asylum seeker reporting.


Pick a mob, any mob

You can choose your own Aboriginal business or mainstream not for profit to support, but if it helps, here’s a few of our favourites.

1. BIMA (the Brisbane Indigenous Media Association, which runs 98.9 FM Murri Country radio in Brisbane).

2. The National Indigenous Radio Service (which provides Aboriginal specific stories around the country).

3. The Aboriginal Medical Service Redfern (an iconic Aboriginal health service based across the road from NM in Redfern).

4. Maari Ma Health – a Broken Hill-based Aboriginal Medical Service.

5. The NSW/ACT Aboriginal Legal Service, in particular their Custody Notification Service (which was recently defunded).

6. Amnesty International – needs no introduction.

7. Sea Shepherd – the hard-core ‘pirates’ of the high seas, who take on the Japanese whaling fleet every year and promote sea conservation.

You can, of course, nominate your own Aboriginal business or mainstream not-for-profit – think refugee advocacy groups, environmental organisations… any community based not for profits which practice good, strong ethics.

Launched in 2004, New Matilda is one of Australia's oldest online independent publications. It's focus is on investigative journalism and analysis, with occasional smart arsery thrown in for reasons of sanity. New Matilda is owned and edited by Walkley Award and Human Rights Award winning journalist Chris Graham.