Off the back of our recent successes, New Matilda is excited to announce the launch of a new masthead that will quickly become the go-to online destination for Australia's tech-savvy youth market.
Matilda Youth, a new online magazine for progressive teens and tweens aged 10-18 will launch later this month, adding to the growing set of diverse and independent publications in the Cordell Media stable.
"Teens live busy lives and want a media experience tailored to their needs. They want to read about trends, celebrities and offshore detention in a way that's fun and accessible," said Associate Editor Adam Brereton, who has had significant experience reporting youth issues and will head up the new site.
New Matilda's regular stable of writers will work across both destinations. "Wendy Bacon, Ian McAuley, Lindsay Foyle, Eva Cox — when teens are looking for the freshest news and views these are the trusted voices they're after," Brereton said.
Satirist Ben Pobjie and cartoonist Fiona Katauskas will remain exclusively on the main site. "If anything," Brereton said, "we're worried that children are reading them now. We're considering a kind of disclaimer or sealed section."
A new dating column will be written by heart-throb Ben Eltham, who is to retain his "National Affairs" moniker accordingly.
New Matilda has always led the pack online and a slate of cutting-edge experimental features will be trialled on the new masthead, including the ability to share articles on social media, animated graphics, mobile phone functionality and user-moderated comments.
Cordell Media is confident that Matilda Youth will snatch the lion's share of the lucrative teen and tween market from The Australian, the other main contender for the under 18s market.
"For some time our critics have called us morally unserious and one-eyed, traits we think will help us appeal to teens around the country," Brereton said.
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