10 May 2012

SBS Gets A Windfall

By David Ingram
SBS is an unexpected winner in this year's Budget to the tune of $158 million. By any measure this is great news - but is it enough to break the multicultural broadcaster's downward spiral, asks David Ingram

The champagne corks have been popping at SBS in the wake of Tuesday's Budget to celebrate what the multicultural broadcaster says is "the most significant funding boost SBS has ever received".

By any reckoning, SBS receiving $158 million in extra funding has to be great news.

Admittedly it is spread over five years and tied to some hefty non-discretionary commitments, but in light of the way the multicultural broadcaster has been treated in recent years the money itself is just one reason to celebrate. Almost as important is the Treasurer's signal that SBS is back in the game. This is especially satisfying as, across town in Ultimo, big brother ABC received practically nothing extra in the Budget.

It has been so long since SBS has secured any substantial government largesse beyond its $210 million annual appropriation that a belief had formed within the corporation that they would never be able to drag themselves out of a spiralling descent into debt, budget cuts, falling audiences, disappearing advertising, more debt and so on.

Although public corporations can't default on their debts or be declared bankrupt, for the last 10 years or so SBS seemed to be destined for death by a thousand cuts.

After the Howard years there was little doubt the Coalition believed SBS should sink or swim on the commercial high seas. Installing Howard supporter Carla Zampatti as Chairman with a Board of mainly conservative economic hard liners reinforced time and again that SBS was going to have to find any extra money it needed through advertising. The global financial crisis exposed the holes in this philosophy but given the Coalition's general dislike of multiculturalism, the marginalisation of SBS — even if largely self-inflicted by the Board and Executive — was regarded as no great loss.

Dreams of Kevin Rudd riding to the corporation's rescue proved to be a chimera, with little additional money forthcoming in an increasingly expensive global media market.

So no wonder the first thing the relatively new managing director Michael Ebeid did after Budget night was to call staff together at their Artarmon headquarters to celebrate the utterly unexpected windfall.

So how happy should SBS be and what will be the true effect of the extra funding?

To put the apparent munificence into perspective, the $158 million is spread over five years and large parts of it are already earmarked.

Just over $63 million will be set aside to run the network's new Indigenous channel for the next four years. Considering National Indigenous Television (NITV) was already getting $15 million a year, taking into account inflation this is money already spoken for.

Significantly, the Minister for Broadband, Communications and the Digital Economy Senator Stephen Conroy and his colleagues responsible for "Closing the Gap" mentioned the Indigenous channel money separately in their joint announcement. They will all be watching to ensure it actually is spent on Aboriginal and Torres Strait Islander programming, which is due to formally move into the SBS fold in July and begin officially broadcasting under the SBS banner some time later this year.

NITV staff might be reassured by the specificity of the joint ministerial statement, seeing it as effectively ring-fences Indigenous funding for the next four years should SBS ever be tempted to dip into the cache for non-Indigenous uses. Given the way SBS television raided the coffers of the corporation's multilingual radio division over the years, this had been a real fear at NITV.

More good news may come from the way the rest of the new Indigenous channel money is to be divided. The fact that almost $3 million of the $15 million per year in 2012-13 will be for one-off capital establishment costs means that channel operations — essentially production and program purchasing — could get the full $15 million per annum for the following three years. Add to this the likelihood that advertising on the Indigenous channel — almost impossible to come by under NITV's current limited pay TV distribution arrangements — could increase significantly with the new nation-wide digital transmission available on the SBS third channel and the news for Indigenous broadcasting seems generally good.

Of the remaining $95 million in new money for SBS from Tuesday's budget, part will be gobbled up by necessary upgrades to its distribution and storage technology to cope with ever expanding and demanding digital technologies, but part will also be available for program content.

In the world of television, $10 million a year does not buy a lot of extra programming, but SBS has a reasonably good reputation of getting bang for their buck, so they might be able to make some noticeable improvements with whatever new funding is available for production and acquisitions.

So who does SBS have to thank for this unexpected early Christmas present?

Certainly after years of declining real-term funding under the Howard and Rudd Governments it was time for SBS to receive a boost. Large parts of the new money are required for necessary technical upgrades, so to leave it any longer would have meant SBS was doomed not only ideologically but practically too.

It may also be a reward for SBS efforts to return to its multicultural Charter obligations under Chairman Joseph Skrzynski, Ebeid and an increasingly ethnic Board. The ill-fated attempt at mainstreaming of the Zampatti/Brown years can now be consigned to what Leon Trotsky called the dustbin of history.

Certainly Senator Conroy will have played a significant part in getting the extra funding, an achievement even more commendable given the tightness of this year's budget and the almost complete absence of significant increases outside health and welfare.

Of course, having decided to fold NITV into SBS the Minister had to provide the funds for Indigenous broadcasting, which is dear to the hearts of some within Senator Conroy's office.

And perhaps too the Senator has pangs of conscience about SBS. After years of sitting in Senate Estimates Committee meetings month-after-month attacking the then Communications Minister Senator Helen Coonan for a lack of support for SBS, Senator Conroy could no longer delay righting the wrong he had denounced so often.

And let us not forget the role the Greens will have played. They more than anyone remained faithful to SBS when the Howard government disdained it and Labor saw it as little more than a political stick with which to belabour the Howard government. The Gillard government has needed Green support for some of its more contentious budget measures and a little extra for SBS makes a nice quid pro quo.

But before SBS and the Government, multicultural Australia and the Greens get too carried away with the celebratory champagne, let us remember one thing. If this Government ever had any intention of winding back the much-hated in-program advertising on SBS television and compensating the public broadcaster for the inevitable loss of advertising revenue this would cause, Tuesday's announcement may have dashed those hopes.

Why would the Government give SBS approximately $20 million a year extra for the next five years — excluding the money for Indigenous TV — if it was also going to give them the $40 million or more per annum SBS would need to replace revenue from in-program advertising?

No, SBS has had its cash; those ads are here to stay.

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David Grayling
Posted Thursday, May 10, 2012 - 11:50

I think that ads are an obscenity!

Would you tolerate having Corporate Salesmen knocking on your door every night trying to flog you this or that? Of course you wouldn't. You'd call the police!

Yet, via our tellies, we receive non-stop pernicious advertising every-time we turn our idiot boxes on. Surely this is an invasion of our privacy. Surely this is brainwashing. Surely this smacks of Big Brother!

On my remote control, the mute button is used more often than any other. It is the first button to lose its printing. I will not tolerate my space being invaded by a group of morons who try to use infantile digital tricks to persuade me to buy, buy, buy whether I can afford it or not!

I reject materialism. I reject all attempts to brainwash me, even by SBS.

Let everyone use their mute button relentlessly. Use the time to talk to each other.

Let's get the greedy, amoral Corporations out of our homes and out of our lives!


Posted Friday, May 11, 2012 - 14:25

I for one am delighted that SBS has got this moeny. I am a huge fan, and think that the SBS is something that Australia can be immendsely proud of. I certainly brag about it to all of my friends overseas.

Frank from Frankston
Posted Friday, May 11, 2012 - 17:26

The Only Reason, the Gilliard Government is spending taxpayers funds on SBS is because they believe, they'll get what they're NOT paying for - favourable, compliant coverage. (We are paying for it).

And if the ALP wanted to support a "public broadcaster", they could elect to send their own money into that trough. But no, they elect to send innocent, powerless taxpayer funds there!

And, as David Grayling complains, so do I.

Taxpayers are subsidising an advertising medium - of so many SBS advertisers.

You can't be a little bit pregnant folks. Yet this is what the SBS is endeavoring to do. Be a public broadcaster, spending taxpayer funds, not making a profit, and simultaneously sucking in advertising on this, its taxpayer subsidised platform.

What does this mean? It means that privately owned competitors are fighting for funds with a government subsidised entity. That's wrong.

So too is developing another media monolith, alongside the billion dollar per annum ABC, to compete against honest, shareholder owned outfits for both coverage, an audience and advertising.

Nothing is pretty about this deal.

It could have been made in any banana republic - anywhere.

This user is a New Matilda supporter. ErikH
Posted Friday, May 11, 2012 - 18:11

Living in Indonesia, we get a few SBS programs on the Australia Network but not too may. Very sad. We miss it a lot and always look forward to catching up when we come back to Oz on holiday. Glad to see there's a bit more in the kitty for some quality programs.

Posted Friday, May 11, 2012 - 18:34

As things stand at the present, SBS presents a much better and more accurate News report, more interesting documentaries, even some good Indigenous Teleplays, than the ABC.
The ABC now is a dead loss. The news is corrupted and inaccurate, often countering their own reports, the teleplays are facetious, and documentaries are mainly Channel 4 British cheap buys. About the only thing left worth watching is mostly on Monday nights. The rest of the week, turn off, or turn to SBS. The 7.30 Report is now a Liberal Party propaganda half-hour, along with so much else.
Wonder when Conroy is going to get rid of the Howard Government Board and Management appointees, and fill the positions according to that independent means that was once proposed. No more Party Political appointments to the ABC. Or SBS.