Australia’s premiere Aboriginal television station, NITV, has fast been making a name for itself as a must-watch channel if you want an authentic Aboriginal and Torres Strait Islander perspective on just about anything.
And so as their profile has grown, the powers that be decided it was time to rebrand.
That was mistake number one.
Mistake number two was how they rebranded.
Here’s the new NITV logo.
And here’s the logo for Australian energy giant Woodside petroleum, a company perhaps best known for trashing the Kimberleys – and rock art older than the pyramids – through the James Price Point gas industrial complex.
Might be time to re-brand the re-brand? Ot at the very least, choose a different ad agency to the one Woodside uses.